Previous Campaigns

Campaign #1, Kahiko Series: ʻŌlelo Noʻeau

Our first Merch Campaign ran through June 8, 2022. All items in our first drop featured the 360 design on the back and an ʻōlelo noʻeau (Hawaiian proverb) on the front which means donʻt talk about what you know, show what you know. This is meaningful in all areas of life, not just surfing.

Campaign #2, Kahiko Series: Pule Kākou

Our second Merch Campaign ran through September 30, 2022. Our shirts and hoodies for this focused around a pule asking for large, ride-able waves taken from June Gutmanisʻs, Nā Pule Kahiko. The pule calls for the requester to slap the top of the water with pōhuehue (morning glory) while chanting, asking for the waves to rise and grow as they come from Kahiki. The bright green design on the purple cloth honors the unassuming indigenous pōhuehue that not only calls to the waves, but protects our shorelines from erosion as well. This design was also available in black. This was also our first collaboration with Hiloʻs own Kawehi Mahi-Roberts, the artist responsible for the Keaukaha Community Quick-Build Project street art installation at the corners surrounding Hualani Park in Keaukaha. We continue to be proud and excited about this design and hope it inspires others to delve into native plants, traditional pule and oli, and surfing as a cultural practice. 

Campaign #3, Surf In Song: Nā Hoa Heʻe Nalu

This was the debut of 360Hilo, Surf in Song Series where we spotlight contemporary mele Hawaiʻi that has a focus on surfing. It ended on February 17, 2023.  All shirts and hoodies feature the first verse of the song, Nā Hoa Heʻe Nalu by Mary Kawena Pukuʻi and Irmgard Aluli, a playful mele that talks about friends going to the beach to do what they love - SURF! Itʻs always a favorite hula ʻauwana for kane dancers. ʻUihā! The accompanying design is an insignia created for 360Hilo Grom Mom and co-founder, Kanani Yockman, a National SUP Surf Champion in her own right who is often that voice that inspires and challenges the boys to get up and get going while the waves are providing the opportunity. The design honors moms who support that stoke in their kids and is named, simply, Kanani.

Campaign #4, Moʻokūʻauhau

This campaign ended in October 2023 and focused on Hawai'i's people by concentrating on the moʻokūʻauhau of a singlular ali'i line. In keeping with the chiefly theme, we offer red garments with yellow ink, or yellow garments with red ink where available. All pieces featured the aliʻi genealogy of Hawaiʻi from Līloa to the Kalākaua Dynasty on the back and the ʻōlelo noʻeau, "E akahele i ka mamo a 'Ī, o kolo mai ka mole uaua" on the front. That translates to, "Be careful the descendant of ʻĪ, lest the tough roots crawl forth". ʻĪ isn't spoken of much today but he was a much-loved chief of Hilo and direct descendant of Līloa. He was known as a generous leader and had the largest long house, but he was also a fierce warrior who didn't often lose battles. He was so well-known for his strength and fortitude that his descendants benefited from his reputation generations later as described by this ʻōlelo noʻeau on the front of the shirt as well as the declaration, "Ka Hālau A ʻĪ", (I am from) the House of ʻĪ. Notable descendants include Keawe-a-Heulu who is credited with being and integral part of uniting of the Kingdom under Kamehameha I, and King Kalālaua who returned hula to the people, as well as his sister, our last reigning monarch, Queen Liliʻuokalani. 

Ka Hālau A ʻĪ perfectly describes us, as a people. Are we claiming royal heritage? Of course not. But Hawaiʻi's people are resilient. We are intelligent. We are humble. We are generous. We are paʻa. We are also leaders and warriors with tough roots. E akahele. 

Proceeds from this Campaign went to the Foam Co's Boogie Drive, providing boards and fins for those affected by the Maui Wild Fires.